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Topic page for direct response television at ±±¾©Èü³µpk10 UK
±±¾©Èü³µpk10 UK topic page, a collection of direct response television articles and analysis
Smart DRTV: harnessing a potent mix of mass market reach and data
The combination of TV's reach and online data is a powerful proposition but there are some barriers to overcome, writes
Google TV Ads ties up data deal with CoreDirect
NEW YORK - Direct response television is set to become more accountable after Google signed a deal to incorporate data
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